Hi, I’m Jirawan 👋
From marketing strategy to data storytelling – I bridge business with analytics.
With over a decade in marketing, customer engagement, and business strategy across industries like FMCG, banking, and insurance, I’ve recently transitioned into the world of data analytics.
Now, I use tools like R, Python, SQL, Looker Studio, and data visualization to uncover insights that matter — from campaign performance to customer behavior and segmentation.

What I Do
Data Analysis & Reporting
Translate raw data into business-friendly dashboards and reports.
Customer & Campaign Insights
Segment users, evaluate performance, and spot opportunities.
Strategic Thinking
Use data to guide marketing & business decisions.
Tools I Use
SQL, R, Python, Looker, Google Sheets, Excel, PowerPoint

Featured Projects
Take a look at how I apply data to real-world scenarios:
FMCG Promotion Analysis
Analyzed discounts & profit to improve promotional strategy.
Retail RFM Clustering
Customer segmentation using RFM + visualization.
(More projects coming soon.)

Let’s Connect
I’m currently open to opportunities in data analysis, insights, and strategy roles.
Let’s talk about how I can help your team connect the dots between data and action.