Hi, I’m Jirawan 👋 From marketing strategy to data storytelling – I bridge business with analytics. With over a decade in marketing, customer engagement, and business strategy across industries like FMCG, banking, and insurance, I’ve recently transitioned into the world of data analytics. Now, I use tools like R, Python, SQL, Looker Studio, and data visualization to uncover insights that matter — from campaign performance to customer behavior and segmentation.
What I Do Data Analysis & Reporting Translate raw data into business-friendly dashboards and reports. Customer & Campaign Insights Segment users, evaluate performance, and spot opportunities. Strategic Thinking Use data to guide marketing & business decisions. Tools I Use SQL, R, Python, Looker, Google Sheets, Excel, PowerPoint
Featured Projects Take a look at how I apply data to real-world scenarios: FMCG Promotion Analysis Analyzed discounts & profit to improve promotional strategy. Retail RFM Clustering Customer segmentation using RFM + visualization. (More projects coming soon.)
Let’s Connect I’m currently open to opportunities in data analysis, insights, and strategy roles. Let’s talk about how I can help your team connect the dots between data and action.